The unique natural formula of Fresh Ever Lightening Cream for men is absorbed faster into the skin and works throughout the day, making your complexion better each time, every time. Prevents dark discolouration of the face. A Vitamins Complex, enriched with Vitamins A, E & F which are essential for the nourishing and rebuilding of skin. the Vitamins Complex works with glycerine resulting in a soft, silky, smooth & even toned complexion.